RISE

Over the years, our approach to building business has become more clear and we have distilled its core elements within our RISE Program.

R.I.S.E aptly stands for Relentlessly in Search of Excellence.

Regardless of where you are on the climb, there is always something new to learn (relentless pursuit), as well as danger zones or blindspots that you can fall into.

The RISE Program also leans heavily on a concept called the Agent Archetype. We dive into each of the four archetypes in this article.

Here is a brief overview of each of the RISE levels, their core focus, the related strategies, tactics, and opportunities to leverage, as well as the potential dangers of each.

Basecamp

• 0 - 75 clients

• Build your databank

• “Now” based business

• Online leads

• Master the basics

• Fast-stack your databank

• Focus: Converter Archetype

• Danger: Thinking you’re further along than you are.

In the Basecamp phase, we train and support our Advisors to have a steady stream of “at-bat” conversations with high-intent buyers and sellers (through our online leads program), set appointments, and convert them to clients for life.

It truly is that simple.

Here are a couple of pitfalls or threats to be wary of at this stage of your real estate career:

1. Becoming distracted by the shiny objects (other sources of business - of which there are hundreds) that pull focus from your primary source of ‘now' business (down-funnel leads - at Thrive ours happen to be of the online sort). This often happens at the point where you may be feeling a little burnt out by the heavier lift of working with strangers.

2. Overestimating the value of your database. People often misunderstand what it takes to have a repeat referral business that generates the income they want.

In this stage of your career, and with an eye toward moving to the summit, it’s important to remember this. The best chance of building a strong repeat referral business is by providing an excellent client experience the first time you work with someone. Pair that with consistent and thoughtful post-closing follow-up and nurturing activities, and your database (and bank) will pay you back in spades.

Ascent

• 75 - 150 clients

• Develop repeats and referrals

• Closed clients grow your sphere

• Increase reliance on your databank

• Focus: Converter + Networker Archetype

• Danger: Thinking repeats & referrals are automatic.

As you move out of basecamp, through ascent, you begin to layer on other business-generating activities that will start to yield repeat referral business from your growing database. These activities will vary depending on the type of person you are and what you enjoy doing.

At Thrive, we like to keep this simple too. It looks like this:

1. Define your business goals and align them to your unique strengths.

2. Define the real estate activities (sources) that generate the best return on your investment (hint…there are fewer of these than you think).

3. Execute tightly on this strategy within the support/challenge environment we provide.

Summit

• 150+ clients

• Repeat and referral business

• Reinvest profits for leverage

• Nurture and refine your databank

• Focus: Networker Archetype

• Danger: False summits.

Everyone’s summit in their business is different. Some people want to scale Everest and then continue to conquer the 14 Peaks. Others are happy to enjoy their view from the top of a lofty hill.

At this stage, you are likely scaling your impact by:

• hiring people to help you service more clients and continue to grow - leveraging a team;

• fine-tuning (automating) your systems and processes so you have more time - leveraging time;

• a combo of both of these.

Wherever you’re at in your journey, having a clear goal, a plan to achieve that goal, and a team cheering you on are critical to that success. If any of those are missing for you, reach out and we’d love to help you fill the gap.